“Advertising is what you pay for; PR is what you pray for.” - A common maxim in Public Relations."

Compliments!

I am most delighted and privileged for this opportunity to communicate with you.

It is a well-known fact that Public Relations was once considered the lesser sibling of the marketing disciplines. But research, insight and experience over the last decade has consistently shown that strategic and professional PR contributes infinitely more than is generally acknowledged to any organization’s reputation or to the success and acceptability of its brands.

PR in its core essence greatly influences the way we contemplate the world around us. When we decide which food or drugs to consume, what cars to buy, etc, our choices are always influenced by the information we gather from popular and dependable news sources, or from people who have used or endorsed our product of choice. We consider not just the usefulness, price, packaging and other product features; we also consider the reputation of the brand.

It is Public Relations and Events that builds and sustains those credible relationships that profoundly affect the consumer when he finally makes that buying decision at the point of purchase. Advertising definitely plays a key role in creating awareness and communicating messages, but consumers are becoming increasingly perceptive that this medium is paid for and therefore low in credibility. In actuality, it is the brand building essence of PR and the close experiential relationships created by events that multiplies this awareness, adds credibility to the most successful brands, and ultimately wins the hearts, minds and souls of consumers.

Many Marketing people especially, need to change their present posture where PR and Events are underutilized or not considered as an important element of their overall marketing strategy. In over 18 years of working with the best people in the industry, I have come to the realization that there are mainly two scenarios for effective PR. Those where PR must take the lead, and others where it must have equal consideration with advertising and other marketing inputs as part of an integrated communication strategy.

The most successful Marketing and Brand Managers are the ones who in addition to the”four Ps” of Marketing: product, place, price and promotion, consistently utilize the emerging”fifth P” of Marketing, i.e. Public Relations and Events to the utmost advantage of their brands.

Synergy Consulting, Lagos, emphasizes the best of professional PR and Integrated Marketing Communications practice. We bring our experience, skills, talents and understanding of the Nigerian media environment to bear in achieving desired outcomes for our Clients and their brands. With our professional advice, positive inputs and consistent execution of clear strategies, many of our Clients and their brands remain leaders in their market categories.

Let us put some synergy to work for your company and your brands.

Contact Synergy Consulting today and let the tremendous power of PR and Events begin to leverage your corporate and brand reputation and drive the tempo of your marketing success.

Yours faithfully,

Kola Ogunshote

MANAGING CONSULTANT/CEO.

Kola Ogunshote is a seasoned marketing communications professional with over 18 years of core experience in Public Relations and Events Marketing. He began his career by serving at leading Nigerian Advertising and PR consultancies including Insight/Grey, The Quadrant Company and STB/McCann gaining wide-ranging experience in the areas of Corporate and Brand PR, Events Marketing, Media Relations, Advertising, Promotions and Sponsorships.

After hours, he is keenly involved in meaningful charitable causes, social marketing, and the propagation of positive human values.